Convert!: Designing Web Sites to Increase Traffic and Conversion

Convert!: Designing Web Sites to Increase Traffic and Conversion

Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimi ation techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimi ation and why multiplicity matters.Examine do ens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity wi

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Convert!: Designing Web Sites to Increase Traffic and Conversion